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JURNAL SKRIPSI MN

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen Pada PT. Griya Pagelaran Bogor

ABSTRACK
The purpose of this study is to determine and prove whether the variables on the marketing mix significantly influence consumer purchasing decisions to buy at PT. Griya Pagelran Bogor. The population in this study the number of unknown sampling determination using Maximum Likelihood estimation method by taking samples of consumers who kebutulan meet with the researcher as many as 150 respondents. The analytical method used is Structural Equation Modeling (SEM) using AMOS 21 program.
The result of the research shows that 1) Product Variables have a significance level of 0.05 that is 1,965> 1,96 and value (p) probability 0,49 ≤ 0.05. Then Ha accepted and significant effect. 2) Variable Price level of significance 0.05 is 2.023> 1.96 and has a probability of 0.43 is below 0.05. And the value (p) probability ≤ 0.05 then Ha accepted and significant effect. 3) Place Variables significance level of 0.05 is 2.251> 1.96 and has a probability of 0.24 is below 0.05. And the value (p) probability ≤ 0.05 then Ha accepted and significant effect. 4) Promotion Variables 0.05 level of significance is 3.435> 1.96 and has a probability in accordance with the recommended. And the value (p) probability ≤ 0.05 then Ha accepted and significant effect.
Keywords: Marketing Mix, Consumer Purchase Decision, SEM

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JMP.023.2018
Available
Detail Information
Series Title
Jurnal skripsi manajemen pemasaran
Call Number
658.8 ARD p
Publisher
Bogor : Sekolah Tinggi Ilmu Ekonomi Binaniaga.,
Collation
12 hal., il
Language
Indonesia
ISBN/ISSN
-
Classification
658.8 ARD p
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Manajemen pemasaran
Specific Detail Info
-
Statement of Responsibility
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