This study aims to analyze the influence of trust in a brand on customer loyalty in Bank Central Asia KCU ..."> This study aims to analyze the influence of trust in a brand on customer loyalty in Bank Central Asia KCU ..."/>
No image available for this title
Bookmark Share

SKRIPSI MANAJEMEN

ANALISIS PENGARUH TRUST IN A BRAND TERHADAP LOYALITAS NASABAH BANK CENTRAL ASIA DI KCU BOGOR TAHUN 2013

This study aims to analyze the influence of trust in a brand on customer loyalty in Bank Central Asia KCU Bogor. The work done KCU Bogor Bank Central Asia to establish trust in a brand is to maintain the reputation of Bank Central Asia by maintaining consistent service, improve service quality with good branch, offering all the products or facilities of Bank Central Asia which is the main advantage the company, and hold division of souvenirs and games with prizes at every celebration of the birthday of Bank Central Asia and the national customers.
Based on the results of the analysis using simple linear regression method, using a 5% significance level (0.05) and samples taken (n = 100) of the obtained regression function y = 1.347 x + 0.737, with a Sig. = 0.000

Availability
#
KOLEKSI REPOSITORY FEKBIS Location name is not set
MP.003.2014
Available
Detail Information
Series Title
Skripsi manajemen pemasaran
Call Number
658.8 PRA a
Publisher
Bogor : Sekolah Tinggi Ilmu Ekonomi Binaniaga.,
Collation
VII, 79 HAL.; 30 CM
Language
Indonesia
ISBN/ISSN
-
Classification
658.8 PRA a
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Manajemen pemasaran
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
No Data
Comments
You must be logged in to post a comment