PENGARUH PELAYANAN PURNA JUAL DAN
CITRA MEREK TERHADAP LOYALITAS KONSUMEN PADAPT.INFORMA BOGOR
Yadi Mulyadi
Jurusan Manajemen, STIE Binaniaga Bogor
yadi.mulyadi1993@gmail.com
Abstract : This study aims to determine the influence of after-sales service and brand image on consumer loyalty at PT. Informa Bogor. The method in this study uses an associa…